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Issue 4
From the editor - Marketing myopia – sounds familiar? Print
Written by Charles Christian   

Last year saw the death of Theodore Levitt, the US management guru and long-time faculty member of the Harvard Business School. One of his best known articles – ‘Marketing Myopia’, published in July 1960 in the Harvard Business Review – first raised the proposal that the reason why many businesses failed was because they defined themselves in terms of what they produced, whereas they should have focused on the needs of their customers.

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Online services - Get more bang for your buck Print
Written by Derek Southall, Wragge & Co LLP   

The lowdown on everything a law firm managing partner should know about online services and where the money should be going.

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Social software - Beware the blog Print
Written by Justin Patten, Human Law   

The rise and rise of weblogs is undeniable but many firms have failed to grasp that this is a double-edged sword – they may be able to get their message out more quickly, but it is now easier than ever for people to criticise them in front of a worldwide audience.

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E-mail - Time travel and secret agents Print
Written by Charles Christian   

In a novel twist on usual training methods Freshfields Bruckhaus Deringer’s course on best practice in e-mail use involves a sci-fi theme to make an otherwise dry topic interesting and memorable.

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Virtualisation - A virtually perfect solution? Print
Written by Sam Luxford-Watts, Winckworth Sherwood   

The benefits of virtualisation are many – it’s time you looked at it more closely. Some technologies are a bit like fashions – they get invented, forgotten, reinvented and sold as the ‘new black’. If you have been in IT for a few years, you could be forgiven for thinking that server virtualisation is one such technology.

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Virtualisation - The servers are in the post Print
Written by Charles Christian   

A look at how the use of virtualisation helped Kennedys in setting up the IT system of a new office on the other side of the world.  Kennedys is a London-based law firm specialising in dispute resolution and services to the insurance industry. The firm has a number of overseas offices in Europe and the Far East and, in early 2006, it decided to launch a new office in Sydney, Australia.

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Search - No question – it’s all about answers Print
Written by Oz Benamram, Morrison & Foerster LLP   

A look at how Morrison & Foerster LLP rose to the challenge of making it easier for staff to find actionable information.

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VoIP - Time to bin the old land line? Print
Written by Andrew Powell, Brodies LLP   

A look at the benefits Scottish firm Brodies has gained in replacing its entire telephony infrastructure with a voice over internet protocol (VoIP) solution for 400 people across two sites.

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